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Pay Per Click

Pay Per Click Search

Almost all of the top websites today use Pay Per Click search as part of their overall marketing and Internet Strategy. With Pay Per Click search, you pay a small amount each time a visitor clicks on a search engine link to get to your website. Pay Per Click links are positioned outside of the general search results in a special sponsored advertising area. Pay Per Click ads can cost as low as a few cents per click and are very effective at driving targeted traffic to your website.

What is Pay Per Click?

Pay per click advertising on search engines, allows you to choose which keywords you would like your site to appear for when searched.

How much does it cost?

You decide how much you would like to pay each time your link is clicked. Most systems allow you to easily manage your expenses and set monthly budgets.

Where will my advertisements appear?

Links to your website with your advertisement will appear on the search results page in a special sponsored links area. In general these areas are located at the top of the search results and on the right side of the page.

Can I target specific keywords?

Yes, you can definitely decide which keywords and phrases for which you want your link to appear. We recommend creating very targeted and specific keywords. This will enable you to make sure that visitors clicking your link are interested in your products and services.

Getting started with Pay Per Click


Getting started is quick and easy. You just need to signup with one or more Pay Per Click search providers, setup your account, choose your keywords and bid on how much you would like to pay. Each time your link is clicked your account is charged a fee.

The top two pay per click systems are Google AdWords and Yahoo Search Marketing. For more information about each, click the links below.

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